Winter Park Construction (WPC) Innovating Branding Through Social Media
ORLANDO, FL -- November 16, 2011 – Winter Park Construction (WPC), one of the nation’s most respected general contractors, has taken a new approach to marketing and branding through social media with an interactive video contest for nationwide developers.
The VENT Campaign was inspired by the general contractor horror stories they’ve heard over the years. As Jeffery Forrest, President of WPC, states, “What better way to show best practices in construction than by focusing on truly mind-blowing situations that developers and industry professionals have faced?”
In an effort to get this message out, WPC created a video-contest campaign focused on developers. They’ve formed an online platform (www.wpc.com/vent) where industry professionals can voice their frustrations. “Permission to it all out” is what the contest proclaims and the premise, as well as the social media platform, fueling the contest is consistent with the powerful social media holds for the future of marketing and advertising.
Contest participants can creatively share their company’s worst GC horror story with a 60-second or less video. Stressing the point that this isn’t based on bashing another company, the contest rules require keeping the story anonymous. “The goal is for our audience to feel comfortable presenting their story. We’ve encouraged them to share by simply recording and uploading through their smartphone, iPad, laptop; whatever device they have readily available to capture their angst! They can get as creative as they please (think puppets, alternate characters, etc.),” says Meghan Dempster, WPC Brand Manager.
Once the video submission period ends on December 16th, 2011, voting commences and concludes in early January. The winner will receive a 2-day trip to their choice of one of three cities; Orlando, Chicago, or Las Vegas.
Adds Jeffery Forrest, “We want our clients and developers all over the U.S. to know that WPC is listening. We’re focused on what’s clearly not working in their favor to shape a different experience when it comes to the WPC way.”
Founded in 1974, Winter Park Construction has long been recognized as one of the nation’s most respected and innovative general contractors in the hospitality, multifamily, senior housing and student housing markets. With a keen focus on branding strategies, WPC is one of the few general contractors actively engaging in strategic social media initiatives. For more information on the WPC VENT Campaign, visit www.wpc.com/vent.